Browse Articles

American Association Of Webmasters - Web Awards

Web Award Programs, we will tell you what to look for.

A good award program will consist of more then a "submit a site" button, to be taken seriously. We have all seen those "free market me awards" which consist of nothing more then right clicking your mouse, saving their award graphic and linking back to the award program and "Tada" , you've won your first award. Award Programs such as these, bring absolutely no credibility to your website or award program. A credible award program will offer more details to assist applicants with web designs and offer solutions.

Flash - Spiders Can't Appreciate Art!

We have all seen amazing sites using Flash throughout. As humans, we can appreciate these sites for what they are, and often find the compelling and professional. But the simple fact is that a search engine spider cannot read the content of a flash website.   Before you put a flash site up, look at the HTML code of the page you are presenting, and remember that is all the spider will see. Once you do that, there is really nothing left to be said on this subject, except that you may consider two versions of your site: One with flash, and one without.

The Basics Of SEO and Website Submission

Generatin g hits to your website from the Search engines is more of a process than an individual event. The initial step is to ensure that your pages are Search Engine ready, or "Optimized" as they say in the SEO jargon. You can start this important process by checking your keywords and ensuring that you have the optimal balance in the body of your webpage(the part of the website that people actually see), and that these keywords are in your title-tag as well.

The Google Feedback Loop For Quality Traffic

***For this to work, you need some kind of tracking for your website/web pages that tells you which search engines send people to you for what keyword searches. Now truly, for a website owner there is nothing more fascinating than their own stats, so if you don't have good tracking software yet, do go out and get some.

The Importance Of Meta Tags

Meta tags are used to add information to the HTTP header of a webpage. It also contains hidden information in the coding that the search engines will pick up on.

Example: author's name, title of web site and "keywords" Meta tags can help improve your placement in search engines and can therefore help increase traffic to your Web site. Most likely, if your site does not have "keywords" in the head of your html code, the engines will not find your website.